{"id":78131,"date":"2023-12-18T13:30:03","date_gmt":"2023-12-18T12:30:03","guid":{"rendered":"https:\/\/madrid.impacthub.net\/?page_id=78131"},"modified":"2023-12-18T13:30:03","modified_gmt":"2023-12-18T12:30:03","slug":"case-study-podcast-days","status":"publish","type":"page","link":"https:\/\/madrid.impacthub.net\/en\/case-study-podcast-days\/","title":{"rendered":"Case Study: Podcast Days"},"content":{"rendered":"\n\n\t<h1><b>A Sustainable Event: Podcast Days<\/b><\/h1>\n<p>Client: La Constante and BrandStocker, organizers of the fourth edition of Podcast Days\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Background\/Challenge<\/b><\/h2>\n<p>The fourth edition of <a href=\"https:\/\/www.podcastdays.es\/8398115973\/es\/info\" target=\"_blank\" rel=\"noopener\">Podcast Days<\/a>, the premier event for podcasting professionals and a meeting point for the podcast community in Spain, took place on October 26 and 27, 2023, at the College of Architects of Madrid (COAM).<\/p>\n<p>With the support of 25 sponsors \u2015including Spotify, YouTube, and Podium Podcast-Podcast Days provided a platform for Spanish podcasting professionals to explore the latest trends, share experiences, and build connections.\u00a0<\/p>\n<p>The event aimed to serve as a platform for connecting professionals in the podcasting industry and targeted:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Individuals already immersed in the podcasting industry who wanted to share their experiences and network with others in the field.<\/li>\n<li aria-level=\"1\">Professionals aiming to enhance their understanding of podcast operations while seeking to elevate their professional experiences.<\/li>\n<li aria-level=\"1\">Brands and marketing executives adeptly leveraging podcasts to enhance their branding strategies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t<h2><b>Proposed Solution<\/b><\/h2>\n<p>To design Podcast Days, the sustainable event agency Impact Hub Madrid provided comprehensive coverage to address all event needs:<\/p>\n<ul>\n<li aria-level=\"1\">Sustainable production design<\/li>\n<li aria-level=\"1\">Fundraising and sponsorship acquisition<\/li>\n<li aria-level=\"1\">Collaboration with the client to tailor content for the agenda to meet networking, boost, and industry inspiration objectives<\/li>\n<li aria-level=\"1\">Ticket management<\/li>\n<li aria-level=\"1\">Coordination and animation of the community (attendees) at the event\u00a0<\/li>\n<li aria-level=\"1\">Marketing and communication<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Impact Figures<\/b><\/p>\n<ul>\n<li aria-level=\"1\">550 attendees<\/li>\n<li aria-level=\"1\">13 roundtable discussions and success stories<\/li>\n<li aria-level=\"1\">8 practical workshops<\/li>\n<li aria-level=\"1\">14 hours of networking<\/li>\n<li aria-level=\"1\">1 exhibition area of 800 m2<\/li>\n<li aria-level=\"1\">25 sponsors<\/li>\n<li aria-level=\"1\">10 exhibitors<\/li>\n<li aria-level=\"1\">80 meetings among attendees<\/li>\n<li aria-level=\"1\">10 sustainable initiatives<\/li>\n<li aria-level=\"1\">1 award ceremony<\/li>\n<\/ul>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/madrid.impacthub.net\/wp-content\/uploads\/2023\/11\/podcastdays1-scaled.jpg\" alt=\"podcastdays1\" itemprop=\"image\" height=\"1707\" width=\"2560\" title=\"podcastdays1\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/madrid.impacthub.net\/wp-content\/uploads\/2023\/11\/podcastdays2-scaled.jpg\" alt=\"podcastdays2\" itemprop=\"image\" height=\"1707\" width=\"2560\" title=\"podcastdays2\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/madrid.impacthub.net\/wp-content\/uploads\/2023\/11\/podcastdays3-scaled.jpg\" alt=\"podcastdays3\" itemprop=\"image\" height=\"1707\" width=\"2560\" title=\"podcastdays3\" onerror=\"this.style.display='none'\"  \/>\n\t<p>In addition, the event adhered to the highest sustainability standards, understanding sustainability as a balance between economic growth, environmental respect, and social well-being.<\/p>\n<p>In this regard, several efforts took place to minimize and counteract any negative impact and transform it into a positive influence benefiting all participants.<\/p>\n<p><b>Social Sustainability<\/b><\/p>\n<p><b>Coffee Break with Philanthropic Coffee:<\/b> This organization promotes the inclusion of people with disabilities and those at risk of social exclusion. The core of their business is the sale of specialty coffee through a fully sustainable process.<\/p>\n<p><b>Social volunteering activities with Volies:<\/b>. This company specializes in corporate volunteering, and in this event, they organized several dynamics and workshops.<\/p>\n<p><b>Senior host team with Bioevents:<\/b> An eco-friendly event company adding value through generational diversity.<\/p>\n<p><b>Gender parity on panels:<\/b> Panels featured a 50% female speaker representation and emphasized diversity among participants in the content.<\/p>\n<p><b>Environmental Measures<\/b><\/p>\n<p><b>Single venue: <\/b>The entire event was held at a single location to minimize unnecessary travel for attendees, technical personnel, and suppliers.<\/p>\n<p><b>Reuse: <\/b>After the event, disposable materials, like lanyards, were collected for reuse on subsequent occasions.<\/p>\n<p><b>Minimal signage: <\/b>Signage elements (posters, banners, etc.) were reduced to the bare minimum with neutral designs for reusability. Cardboard craft stands were used and designed for reuse.\u00a0\u00a0<\/p>\n<p><b>Paper reduction: <\/b>Hand programs, physical tickets, and unnecessary papers were eliminated while providing digital alternatives to attendees.<\/p>\n<p><b>Less plastic: <\/b>The usage of locally sourced water with glass and ceramic containers was encouraged to avoid plastic packaging.<\/p>\n<p><b>Avoiding single-use items:<\/b>No merchandise materials were provided to attendees to discourage single-use materials.<\/p>\n<p><b>Sustainable transportation: <\/b>Speakers that came from other provinces or countries were offered more sustainable alternatives than air travel.<\/p>\n<p><b>Local Economy<\/b><\/p>\n<p><b>Local suppliers: <\/b>Zero-emission vehicles were encouraged for event merchandise transportation.<\/p>\n<p><i>For more information,<a href=\"laura.alonso@impacthub.net\"> request<\/a> request the event report.<\/i><\/p>\n<p>&nbsp;<\/p>\n\n","protected":false},"excerpt":{"rendered":"A Sustainable Event: Podcast Days Client: La Constante and BrandStocker, organizers of the fourth edition of Podcast Days\u00a0 &nbsp; Background\/Challenge The fourth edition of Podcast Days, the premier event for&hellip;","protected":false},"author":133,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-78131","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/pages\/78131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/comments?post=78131"}],"version-history":[{"count":0,"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/pages\/78131\/revisions"}],"wp:attachment":[{"href":"https:\/\/madrid.impacthub.net\/en\/wp-json\/wp\/v2\/media?parent=78131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}